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Even when it’s on a small scale, the construction business requires a lot of work. There’s plenty of legal proceedings, paperwork, and managing employees. However, you also have to think about purchasing raw materials and setting up the projects. The list of things to do is long. And in that mess, it can be challenging to find time to do the marketing as well. We decided to help you out, so we compiled some of the best strategies to get construction clients in this article.
It’s not easy to get leads as a young construction business. But, if you follow our advice and invest in your online presence, your company can flourish. Here are the things you should do.
Bring your business online
Of course, the construction business is an offline business. You can’t give your services online, and that’s how it’s going to be forever. However, that doesn’t mean that you shouldn’t be online. Your customers spend a lot of their time on the internet, so you need to advertise on social networks and other kinds of sites.
Firstly, you should build a website. The best way to go here is to hire a web developer to do it for you. Don’t cheap out here and pay attention to every detail. Your site must look professional, it needs to have all the elements of a good website, and it must be well-optimized.
Think of it this way, if your offline customers come to an office that is falling apart, would they do business with you? The answer probably is no. And the website serves the same purpose for your online customers. It’s your internet office, and it’s the first step to building trust with customers.
Make sure to give all the information on it. List your services and explain everything there is to explain about them. Include your email, phone number, and physical address. Additionally, it’s a good idea to have a contact form there as well. This will make it easy for your potential customers to get in touch with you.
Utilize social media
For people to know where your office is, you need to put up a signboard. And social media are a signboard for your website. As you already know, there are many platforms available. But you don’t need to use all of them, of course. Instead, focus on the 3 or 4 most important ones. And these should include:
- YouTube
You can share links to your website and blog posts to interest your followers. Additionally, there’s a Facebook promotional Ad service that can give you a nice boost in presence for not much money.
If you check out some of the pages run by builders, you’ll see they’re sharing pictures of the residences they built. And there’s nothing wrong with that. However, it’s good to include some pictures of the ongoing construction as well. This adds a layer of transparency, and people love that. That’s why we mention it among the best strategies to get construction clients.
Search Engine Optimization
And while social media is excellent for sharing content, you need to create what you’re going to share. Producing relevant and valuable content isn’t easy, especially if you don’t know what you’re doing. You need to understand your customer’s needs and preferences. But you also need to know about SEO.
Big construction companies have whole departments dealing with social media and SEO. As a small company, you don’t need a big team. On the other hand, you can’t do it on your own either.
So it’s best to hire a couple of people to manage everything for you. If they’re going to create fresh content regularly, they’ll need some guidance from your construction crews. So, do all you can to help your teams work better together. This way, you’ll get the most of your online department.
Develop relationships with other businesses
You can be sure that your potential customers will try to find the credibility of your business through search engines. However, if they get a referral from someone they trust, all the chances are they’ll take it. So, word-of-mouth still is one of your best assets.
You can get recommended by your past customers. Unfortunately, their circle of influence is usually not that big. So what you should do is build relationships with non-competing but related businesses.
Be in good relations with the people you work with. Here, we’re talking about architects, electricians, plumbers, interior designers, and so on. These are the people who can earn you lots of referrals. And most of these will turn into an actual job.
Be specific when advertising
If you’re serious about your business, you’re going to advertise. Now, we know that it feels only natural to tell everyone how you can do everything related to your industry. But that’s not what you should do. This attitude can only hurt your marketing. And because of this, your business may suffer.
Focus on advertising one of your skills at a time. Don’t overwhelm your audience by telling them all the things you can do. Instead, divide advertising into smaller fractions. This will keep them engaged and increase your chances of scoring new contracts. If you want to learn more, you can check out our video course for marketing for contractors.
Give away some of your knowledge for free
Customers are always attracted to getting something for free. And if they like what they get, you can bet they won’t have problems with spending money to stay in contact with a freebie provider.
Don’t be afraid to impart some of your knowledge to your customers for free. Create short DIY YouTube videos or share some of your expertise through blog posts. If these help your customers solve their little problems, they’ll call you when something bigger needs to be done.
You’ll be giving away tiny pieces of what you know, and you’ll get real jobs in return. And that’s why this is one of the best strategies to get construction clients.
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